BY: John Mamola


Take a breath and relive what you just saw. Relive the moments that you’ll remember for generations. You can see it, can’t you? That single moment in time where you’ll never forget where you were when that happened.

Here’s my problem. What was that?

Hence the power of the NFL once again put us under its own personal hypnosis and came out the champ in attention, hype, money and ratings. Once again the NFL proved that no matter how poor the quality of the product, we (the American television audience) are merely lemmings in the bright aura of its glow. Once again the NFL showed that two teams in which a small percentage of the American television audience are ‘truly familiar’ with can keep our short attention spans longer than any documentary, short film, or truly important hearing on Capital Hill could.

Oh! So you thought the game, commercials, halftime show, pre-game, post-game was a spectacle like none you’ve ever seen? Could have fooled me and apparently most of the American press.

“Sadly, this year's ads were as lackluster as the game itself” – LA Magazine

“Super matchup fails to deliver” – Don Banks, Sports Illustrated

“Disappointing Super Bowl Rout Not Good For Anyone But Seattle Seahawks” – Forbes

And that’s just a sampling of the headlines around the country calling the most watched television event in the history of television boring. That’s right! An average 111.5 million viewers tuned in to see the Seattle Seahawks blow the Denver Broncos out of the water, making it the most watched Super Bowl and the most watched program in U.S. television history.

So while the questions of Peyton Manning’s legacy will fill the sports radio airwaves over the next couple of days. While the questions if the Seattle Seahawks can repeat as champs have already been asked, we should only really be asking one real question.

What the hell is wrong with us, America?

Here’s your answer: we’re a football obsessed culture. We’re so paralyzed by the sport of American football that we negate its own quality of work. Not caring for the individuals who lay their bodies on the line snap after snap, as long as it supplements our entertainment need between bites and helps my fantasy team boost our selfish egos of long past dreams of athletic glory.

The proof is in the numbers.

According to the New York Times:

■ This season, N.F.L. games on CBS, Fox and NBC averaged 20.3 million viewers, nearly three times the average broadcast audience.

■ Over 200 million viewers tuned in for the regular season. Of the 35 most watched shows this fall, 34 belonged to the N.F.L.

■ The last four Super Bowls were the most watched television programs in history in terms of total viewers.

So chalk this up as another win for football. Once again the sport was able to make the Super Bowl a bigger-than-life event in which we all associate ourselves with a team, become a self made expert, and tune to the game in droves to feed our addiction for lawful combat on a gridiron.

No matter the weather. No matter the venue. No matter the outcome. We are football, and it’s not going to slow down anytime soon.

Now if I can just remember the name of the guy who won MVP……….